Companies and programmers have differing opinions on social and marketing automation, but it is a system that every company needs to adopt. At its most basic level, marketing automation is the process of turning inbound leads into paying customers. Social automation pertains to automatically generating content like ads on social network websites. They are great tools to have, but they can be tricky to accomplish. There is nothing inherently wrong with these modes of automation, but the process needs to be implemented in the right way. The key is customer relationship marketing. An essential part of customer relationship marketing is using technology to bridge the gap between your services and prospective clients, and this is where many companies fail. Many fall into the trap of believing that having the right digital tools and roll-call capabilities means sitting back and allowing the software to do most of the lead generating. Those who follow that way of marketing do not realize that users can spot a cold, lifeless ad when they see one, and these marketers garner the reputation of being a spammer. The same principal applies to finding a job.
There are job-seekers who craft generic emails marketing their skills, but more employers are catching onto the fact that they are being spammed. On a surface level, auto-spamming may seem like a good idea, and it may work for a while, but it is not true customer relationship marketing. Real marketing/social automation is reaching the same amount of people as a spam bot, but understanding what their needs are.
Taking the time to generate leads will be the most crucial part of marketing automation.
The Nuts and Bolts
Social marketing/automation is not simply about purchasing digital kits to make your campaigns easier to accomplish. It is about building a unique marketing operation from the ground up that is direct and will reach out to prospects faster. In truth, marketing automation is an evolutionary process that is going to require time. Your marketing campaign should also be about branching out and diversification. For instance, if you’re only generating leads through email, you stand the risk of leaving a large segment of the market share to your rivals. Also, many users are so bombarded with spam and junk mail that they simply delete incoming email, or ignore the messages entirely. Generating leads through email is one component of consumer-oriented marketing, but social media is another major factor, and it is the future when it comes to social automation.
Social Media Automation
Many believe that social automation is already adapted to social media, but this is not necessarily the case. A great deal of social marketing is not automated at all, and it is not adapted to gauge activity or consumer sentiment on websites like Twitter or Facebook. With that being said, the future lies in automation for social media, and marketing automation will also be adapted to social networking. With social media, you’ll have the chance to not only target more customers, but to gain a better perspective on web-surfing behavior from your leads. It will be a great help in transitioning you from marketing into customer relationship management. This is where social automation truly kicks in, because it helps you track the digital footprints of your leads, so to speak. For instance, if you use data intelligence to find out that a lead has clicked on ads for pet vacuum cleaners numerous times, your marketing campaign should automatically trigger an ad response to your prospective customer’s needs. This is the true recipe for a successful campaign in order to shift from the worry of finding customers to managing so many through customer relationship management.
Traits of Success
What does a successful marketing and social automation campaign look like? It is a combination of generating a steady flow of leads, tracking your lead’s digital signature, and having an entire strategy in place to lure that prospective client to your doorstep. Social and marketing automation is a complex system, but we can eliminate that trial and error so you can place yourself on a steady path to customer management.